Lorene Adams

Despite the fact that Google+ is still in the beta testing stages, it is looking to be one of best tools for local business owners to use to help increase public awareness of their businesses and their brands. One of the things that makes Google+ such a valuable tool for local business owners is the fact that business owners are able to use the +1 feature to enhance their SEO. Local businesses often rely on internet marketing via their website to drive customers to their physical stores, and nothing is as effective as SEO for driving traffic to a website. In order to increase traffic to a website, the Google+ social network allows people to +1 a post or website, which is similar to the "Like" feature of Facebook. The more +1s a website or blog post gets, the higher it will be ranked on Google. This makes this aspect of Google+ a much better use for local businesses, as they can stay away from unethical SEO practices by using the Google+ social network. Another reason for loca...

Advertising for local and small business can be a challenge. Your business depends on it. Advertising in local newspapers and on radio and television are expensive and you can't be sure that your ROI is adequate for your marketing budget. That's why small businesses are using free social media outlets to call attention to their wares. It's not only local business that's using social media, though. Local business is using it as well. It works for just about anyone. If done right, you can cause a viral stir among the millions of users, drawing the wanted attention to your products or services. With the advent of the internet you may find yourself being asked by someone a thousand miles away to ship your products to them. You need a website on which to sell your products, and the use of social media to promote them. You can add shipping to your provided services if you wish, or you can remain strictly local. It's up to you. The key is the flexibility the internet provi...